Services
Full-Service Business Development Programs Built for Home Care and Senior Services
Five focused areas of support, each built around execution and measurable return – not theory, no recycled coaching frameworks.
Schedule CallDetailed Pathways
Five Paths. One Standard: ROI
Every engagement caters to your unique situation – market dynamics, company distinctions, and business goals – not a generic playbook.
Home Care Launch
Best for: New agencies needing a turnkey solution
An actionable GTM plan for new home care agencies or franchisees wanting fractional business development support. More than coaching, this is a comprehensive hand-in-hand alliance.
What's Included
- ●Market landscape assessment
- ●Sales Plan (GTM, quarterly, 1 year)
- ●Value proposition, distinctions and messaging
- ●Customized referral source/account prioritization by market and agency
- ●Contract & payer opportunity assessment
- ●Initial sales rep/s recruitment, onboarding and training
- ●Marketing team collaboration
Estimated engagement: 6 months (optional extension based on goals)
Home Care Reboot
Best for: Established agencies facing a growth plateau
An actionable plan for home care agencies or franchisees that have hit their growth plateau. More than coaching, this is a comprehensive hand-in-hand alliance that uses data to map out strategic next steps.
What's Included
- ●Referral and data review to assess quality, value, and ROI
- ●Sales team review to assess performance, potential, role fit, and desire
- ●Sales team recruiting, if needed
- ●Value proposition, distinctions, and messaging refinement, if needed
- ●Referral source/account reprioritization, if needed
- ●Contract & payer opportunity assessment
- ●Marketing team collaboration
Estimated engagement: 6 months (optional extension based on goals)
Home Care Contracts
Best for: Agencies seeking new revenue streams and diversification
An actionable plan for new home care agencies or franchisees wanting to expand into – or grow existing – contract and payer opportunities with a focus on ROI, feasibility, and optimization.
What's Included
- ●Review of current payer contracts and ROI, if applicable
- ●Contract recommendations based on agency's goals and comparable economic advantages
- ●Contract outreach to secure new contracts and negotiate rates/terms
- ●Contract systems development, workflows, and team collaboration to ensure best practices
- ●Contract hygiene and accountability assessment (account management) to optimize referrals, if applicable
Estimated engagement: 3 months for contract development with in-house account management (optional extension for maintenance if no in-house management)
Team Development & Recruiting
Best for: Companies needing fractional sales leadership
An actionable sales team development plan for new home care agencies or franchisees wanting extra support. More than coaching, this is a comprehensive hand-in-hand alliance that doesn't end with onboarding new hires.
What's Included
- ●Sales rep/s recruitment, onboarding, training, and coaching
- ●Field based ride-alongs (optional)
Estimated engagement: 3 months (optional extension for continued coaching)
Senior Care Products & Services
Best for: Startups needing GTM & door-opening
An actionable GTM plan for startups trying to sell technology, products, or services into the senior care market. More than coaching, this is a comprehensive hand-in-hand alliance.
What's Included
- ●Sales plan development and market landscape
- ●Prospect lists development
- ●Distinctions, value proposition, elevator pitch development
- ●Discovery call script development, review & recommendations
- ●Pitch deck development, review, and recommendations
- ●Demo review and recommendations
Estimated engagement: 3 months (project based pricing with retainer option for continued support thereafter)
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