Senior Sales Ally

Daniel Peters is a home care veteran who spent years growing and leading agencies in the competitive Los Angeles, California market before transitioning into a full-time consultant. Beginning his home care career in 2010 at an independent startup agency, he was honored to serve as their first dedicated salesperson. Success followed, and this small, one-location startup soon grew into a multi-state powerhouse that was ultimately acquired by a PE-backed portfolio company.

At that time, much of Daniel's work was in the field, grinding out 40+ weekly sales calls to hospitals, skilled nursing facilities, senior living communities, and other traditional referral source accounts. However, he simultaneously pioneered a new channel of contract business that quickly grew into a multi-million dollar revenue stream. This ultimately resulted in his new full-time position as "Director of National Contracts."

By 2016, Daniel was running a successful Los Angeles County home care agency as Executive Director, leading business development, operations, and finances. This experience further honed his industry knowledge and helps form his sales strategy to this day. Daniel knows margins matter, not all referrals are equal, and workers compensation claims can eat up an entire quarter's profitability. He bridges the gap between operations and business development.